Acquisition expands Securian Financial’s Canadian distribution
September 8, 2021, Toronto, ON — Securian Canada, Inc., a subsidiary of Securian Financial Group, announced today it has acquired Armour Group Inc., a distributor of credit and specialty property and casualty products through automobile dealers, recreational vehicle dealers and finance companies in Canada.
“We’re excited about this strategic acquisition,” said Suzette Huovinen, Chief Executive Officer of Canadian Premier. “The financial institution market remains an area of strong growth in both the United States and Canada, and we’re growing our Canadian market share by leveraging product manufacturing and distribution strength across Securian Financial, Canadian Premier, Allied Solutions, Valeyo and now Armour Group.”
Armour Group offers a competitive turnkey finance and insurance platform with long-tenured distribution relationships and unique product expertise, and will remain an independent organization headquartered in London, Ontario.
About Canadian Premier
For more than 60 years, Canadian Premier has been committed to providing financial security to Canadians and their families in the face of uncertainties. Canadian Premier offers individual term and group life, accident & sickness, credit and creditor insurance solutions to a number of leading financial institutions, retailers and affinity groups, insuring over 2 million Canadians and families coast-to-coast. Canadian Premier is a wholly-owned subsidiary of Securian Financial Group, Inc. To learn more about Canadian Premier, visit www.canadianpremier.ca.