May 1, 2019
May 1, Toronto, ON: Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company (‘Canadian Premier’) are pleased to welcome Suzette Huovinen as the company’s Chief Executive Officer, effective today. Ms. Huovinen joins Canadian Premier from parent company Securian Financial Group, to lead the organization’s growth and expansion in Canada. Ms. Huovinen, a 21-year veteran of the US-based provider of insurance, investment and retirement solutions, most recently held the position of Senior Vice President, Chief Actuary & Chief Risk Officer. “I look forward to serving as CEO of Canadian Premier and to building upon the successes of the organization,” says Ms. Huovinen. “There is great opportunity in the Canadian market for the diverse type of protection and specialized products Canadian Premier offers, and we will continue to strengthen and expand our market presence to the benefit of our partners and their customers.” Canadian Premier offers group life, accident & sickness, credit and creditor insurance solutions to a number of leading financial institutions, retailers and affinity groups. Late last year, Canadian Premier also brought its property & casualty company under the Canadian Premier brand to create a more unified market presence for both its life and P&C businesses. “These brand changes allow us to leverage Canadian Premier’s reputation for product and service excellence as we expand the solutions we offer to millions of Canadians,” adds Huovinen.
About Canadian Premier
For more than 60 years, Canadian Premier has been committed to providing financial security to Canadians and their families in the face of uncertainties. Canadian Premier insures over 1 million individuals and families coast-to-coast.
About Securian Financial
At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.

Media Contact

Jacqlyn Marcus 416-319-9102

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