September 12, 2018
September 12, 2018 Toronto, ON: Canadian Premier Life Insurance Company announces plans to introduce a new brand as it gears up to enhance its market presence amongst financial services partners and consumers. “This is another exciting chapter for Canadian Premier. We are recognized by our partners as a trusted, reliable insurance company, and believe it’s equally important for consumers to have that same level of confidence in us,” says Nicole Benson, CEO. “While we are not changing our strategy, our end users are consumers. Having a strong brand, as they start their decision journey, is more important than ever”. Canadian Premier offers group credit and creditor insurance solutions to the financial services industry. In 2017, the company was purchased by US-based Securian Financial, one of the largest financial services providers in North America. The company will start rolling out its new brand across all channels, with a new logo, visual identity and brand promise. An updated website will launch in the fall. “Our new logo was designed to be appealing, friendly and approachable to a consumer audience. Most importantly, it represents family – in whichever way you want to define it,” adds Benson. “Canadian Premier has been providing trusted protection to Canadians and families for generations and we will continue to expand our breadth of products and services to ensure we meet their changing needs for generations to come.”
About Canadian Premier
For more than 60 years, Canadian Premier has been committed to providing financial security to Canadians and their families in the face of uncertainties. Canadian Premier insures over 1 million individuals and families coast-to-coast.
About Securian Financial
At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.

Media Contact

Jacqlyn Marcus 416-319-9102

DOFU 2-2023