April 7, 2021, Toronto, ON — Today, Canadian Premier Life Insurance Company (“Canadian Premier”) announced its partnership with PolicyMe, with the launch of a new digital online experience for Canadians to purchase up to $5 million in life insurance coverage – making it easier to get a quote, apply for coverage, and get approved faster than the traditional methods typically offered in the insurance industry.

“Now more than ever, customers are demanding the ability to buy life insurance completely online, and we’re happy to deliver,” says Andrew Ostro, Co-Founder & CEO of PolicyMe. “By slashing distribution costs and using advanced underwriting technology, we’re able to pass savings along to the customer and speed up the process.”

PolicyMe’s new digital offering, in partnership with Canadian Premier, is eliminating the most common barriers associated with purchasing life insurance. “Canadian Premier is embracing digital solutions to make the customer journey and purchase process an informed, fast and easy one,” explains Suzette Huovinen, CEO of Canadian Premier. “The pandemic has accelerated overdue change in the life insurance industry. Our partnership with PolicyMe expands our footprint in the Canadian market, while protecting our customers and those they care about most.”

At Canadian Premier, we believe in doing the right thing, and are continuously looking for new ways to support our customers and partners with simple, cost-effective products and solutions that meet their evolving needs, while providing caring and compassionate service during the most difficult and stressful of times.

To learn more about this new digital offering, visit www.policyme.com

About PolicyMe

PolicyMe is a new kind of digital life insurance platform – built for the modern consumer who values ease and affordability. PolicyMe makes it easy to get a quote, apply for coverage, and get approved in minutes – not weeks. The fully-underwritten term life insurance policies PolicyMe offers are stripped of unnecessary bells and whistles – resulting in fewer steps, lower costs, and the same high quality coverage you deserve. PolicyMe is licensed to operate in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Prince Edward Island, Nova Scotia, Yukon Territories, Northwest Territories & Nunavut. For more information, visit www.policyme.com.

About Canadian Premier

For more than 60 years, Canadian Premier has been committed to providing financial security to Canadians and their families in the face of uncertainties. Canadian Premier offers individual term and group life, accident & sickness, credit and creditor insurance solutions to a number of leading financial institutions, retailers and affinity groups, insuring over 2 million Canadians and families coast-to-coast. Canadian Premier is a wholly-owned subsidiary of Securian Financial Group, Inc. To learn more about Canadian Premier, visit www.canadianpremier.ca.

Media Contact

Rosie Iskander
416-358-9190
rosie.iskander@canadianpremier.ca