February 1, 2023

February 2, 2023—TORONTO—Today, Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company (“Canadian Premier”) announced its rebrand to Securian Canada[1] following its completed acquisition of Sun Life’s Sponsored Markets business. After more than doubling its position in the Canadian market, Canadian Premier, along with Valeyo, Inc. (a sister company to Canadian Premier, and provider of technology and services for financial institutions), will now collectively do business as Securian Canada.

“The successful acquisition of Sun Life’s Sponsored Markets business provides scale to our services and is a catalyst to optimize all Securian Canada assets under one umbrella,” said Nigel Branker, Chief Executive Officer, Securian Canada. “We have strengthened our position, and through our combined offering, will now bring one voice and one brand to market. With an enhanced presence in the Canadian insurance industry, Securian Canada emerges as a leading insurance provider and progressive employer of choice in the Canadian Financial Institution (Creditor) and Association & Affinity markets.”

“We are proud and excited to combine our talent, expertise and commitment to further grow and lead within the markets we serve as an agile, innovative and digitally focused Canadian insurance provider,” said Branker. “We are committed to providing specialized experiences and creating practical, life-ready insurance products and partnerships to help Canadians and their families feel secure.”

With offices in Toronto, Montreal, Burnaby, Waterloo and Winnipeg, Securian Canada brings together strong local roots and expertise, a North American footprint through its Fortune 500[2] parent, Securian Financial Group, Inc. (Securian Financial[3]), and a global perspective. Securian Canada’s unique focus on innovation, digital technology, and diversity, equity and inclusion enables the organization to offer its partners, clients, and more broadly, Canadians and their families, insurance solutions that fit.

About Securian Canada

We’re here for all Canadians and their families – however they define family. Everything we do helps build secure tomorrows, including our life-ready insurance and protection solutions designed to help provide financial security.

For over 65 years, we’ve been providing protection to Canadians and their families, giving Canadians the confidence to face life’s uncertainties. Today, Securian Canada brings together strong local roots and expertise, a North American footprint, and a global perspective – all while innovating at the speed the markets we serve expect.

Together with our U.S. parent company – Securian Financial – we offer insurance solutions and build them with genuine care, providing specialized experiences to those we serve.

Media Contact

Rosie Iskander
Director, Marketing and Communications

[1] Securian Canada is the brand name used by the Canadian Premier Life Insurance Company and the Canadian Premier General Insurance Company to do business in Canada. Policies are underwritten by the Canadian Premier Life Insurance Company and the Canadian Premier General Insurance Company.

[2] Fortune 500 ranking published May 2022 based on 2021 total reported GAAP revenue. The rankings are limited to publicly traded companies, farmer-owned cooperatives and mutual insurers headquartered in the United States.

[3] Securian Financial is the marketing name for Securian Financial Group, Inc., and its subsidiaries. Insurance products issued by subsidiary insurance companies.

DOFU 2-2023