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Key insights into Canada’s gig economy

New data from Securian Canada reveals many gig workers are uninsured or underinsured

Securian Canada’s recent research report, Behind the Gig: Securian Canada Insights, reveals key insights into Canada’s gig economy, including demographic makeup, types of work and employment trends, as well as gig workers’ financial security and insurance needs. These findings highlight the financial challenges faced by many gig workers, and the need for improved education about the value of insurance to help gig workers safeguard their financial futures.

Read the press release

Behind the Gig: report cover

Key insights at a glance

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Employment status

73% of gig workers reported being either full-time or part-time employed.

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Motivations for gig work

58% of gig workers do gig work to supplement their income, with half of those citing the increasing cost of living as a reason.

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Demographics

Almost 50% of gig workers in Canada are aged 30-49, with Millennials and Gen X making up 72% of the gig workforce.

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Marital status and income

1 in 4 gig workers are married, with an average of 1 kid at home, and a household income between $50-150K.

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Insurance gap

Nearly 6 in 10 insured gig workers have insurance coverage provided by someone else, placing their financial security in the hands of others.

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Attitudes towards insurance

63% of gig workers who do not have insurance think that they cannot afford it. 

Understanding the big picture

Gig work is transforming the Canadian workforce, with nearly one-quarter of the population engaged in this type of work today. Most have turned to gig work out of financial necessity, often in response to the rising cost of living.

Unfortunately, many gig workers are even more financially vulnerable due to not being appropriately insured. Despite worrisomely low levels of insurance adoption among gig workers, most recognize insurance as an essential tool for securing their financial futures.

At Securian Canada, we are committed to supporting the financial futures of all Canadians and their families, through innovative, digital-first insurance solutions.

Read the full report here

Gig report map: Did you know 22% Nearly one-quarter of Canadians are doing gig work.

We continuously look for new ways to support our partners with the latest industry insights and research findings to help you stay up-to-date on relevant trends. Contact us for exclusive insights on gig workers in Canada and to learn more about our innovative digital-first solutions.

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DOFU 10-2024

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