January 17, 2024 — TORONTO — Today, Securian Canada, a leading insurance provider of innovative, life-ready insurance solutions in Canada, is excited to announce a new partnership with the Canadian Automobile Association (CAA). Through this new partnership, CAA introduced an innovative suite of insurance products and a digital-first customer experience to their more than seven million Members across the country, effective January 1, 2024.
“We are incredibly excited to work alongside Securian Canada to expand CAA’s life and health & dental insurance portfolio,” said Tim Shearman, President and CEO of CAA National. “Our organizations share values and an unwavering commitment to providing solutions rooted in genuine care for our Members. Together, we are poised to deliver new market-leading products and exceptional Member services, staying true to our commitment to continually seek new ways to increase Membership value.”
Through this partnership, CAA Members have access to a streamlined portfolio of life and health & dental insurance products, available at preferred prices for Members and delivered through a convenient and user-friendly digital platform.
“We are proud to be partnering with a trusted household brand like CAA to deliver innovative insurance solutions that aim to enhance the financial security of their Members across Canada,” added Nigel Branker, CEO of Securian Canada. “This partnership gives us the opportunity to serve more Canadians and their families with meaningful financial protection via a digitally focused model that removes barriers in the purchasing journey. We believe this collaboration will make it easier than ever for CAA Members to access insurance products that fit their lives.”
This partnership follows Securian Canada’s successful acquisition of Sun Life’s association, affinity and group creditor business in 2023 and underscores their commitment to serving the Association and Affinity market with new best-in-class insurance and protection solutions.
Learn more about the new suite of products and benefits available to CAA members.